How to Create Effective Product Finders that Rock and Convert
In theory, creating an effective product finder shouldn’t be too hard: Ask your shoppers a few questions, present them with their choices, get them to buy. Easy, right? Well, not quite. In this...
View ArticleIt’s Confusopoly! Why You Have to Optimize the Telecom Online Pre-Sales...
Telecom providers are facing fierce competition as they try to grow their customer base. The result are price wars that cannot be the holy grail of profitability. To be able to attract the segment of...
View ArticleGuided Selling Best Practices – 5 Actionable Steps to Succeed
Good Guided Selling solutions are truly rewarding: they increase customer service satisfaction, which in turn means more sales and less products being returned. We present a definitive list of steps to...
View Article5 of the Best Product Advisor Examples of 2015
In 2015 we witnessed many businesses (large and small) discovering the benefits of Guided Selling and investing into this technology. What product advisors are considered the most prominent in the...
View Article5 Reasons Why Brands Should Take Advantage of Guided Selling
An uncomfortable truth has reared its ugly head: brands big and small, local and international, aren’t delivering the experience customers crave. They’re falling short at various touch points in the...
View ArticleGuided Selling + Gamification to Help You Influence Purchase Decisions
Gamification doesn’t mean that you have to convince your IT department to develop sophisticated video games. It’s more about turning something with a non-game context, such as shopping, into a game,...
View Article5 Signs You Should Invest and Jump Into In Guided Selling
Sure enough, we can say without exaggeration, that no other consumer-facing business solution is more effective at delivering the personalized, seamless, and engaging shopping experience modern...
View ArticleHow to Overcome the 4 Biggest Shopping Obstacles with Guided Selling
Studies show that businesses that implement Guided Selling solutions were able to increase their sale conversion rates by an average 30-70%, and could generate higher sales by approximately 20%. Let us...
View ArticleUsing Quizzes to Leverage the Motivating-Uncertainty Effect
"People will always want what is behind door number three." When people have a choice between the known and the unknown they are more likely to pick the unknown. You can leverage this...
View ArticleHow Customer Collaboration Enhances Your Guided Selling Success
Want to create more targeted product guides and help shoppers perceive the benefits of your product lines? Involve customers in the process of designing your Guided Selling solutions. #userengagement...
View Article3 Ways How Interactive Advice Solves Contact Center Challenges
Every business needs a contact center to answer customer queries and resolve problems. However, there are many challenges to achieving customer satisfaction. For example, the cost of training agents,...
View ArticleCurated Shopping – How Does it Work and How Successful is it Really?
What started out as brands trying to figure out how to personalize the shopping experience led to the emergence of Curated shopping – a trend that kicked off around 2012/2013. Several brands and...
View ArticleHow To Run A Successful Guided Selling Project #SMARTInsights
Leah Livingston, Director of Professional Services with SMARTASSISTANT, decided to share her best practices for the successful implementation of Guided Selling strategies. She has collected them over...
View ArticleZuvoo Freemium – Create Your Own Product Advisors for Free
You know about the strategic importance of digital advice in today's busy and choice-overloaded society, but always thought that it's too difficult to set up a successful solution? Well, we've got...
View ArticleGuided Selling Live! 2016. Be There and Be Inspired.
What are you doing on June 23? Not sure yet? Then, join us in New York for Guided Selling Live! Guided Selling Live! is the only event that covers Guided Selling strategies and tactics to help you...
View ArticleWhat is Guided Selling and How Does it Work?
Choice overload is real. As a coping mechanism, today's shoppers want to feel in control - from discovering a new product to making a purchase decision. To satisfy these shoppers, you have to help them...
View ArticleWhy you Have to Become a Trusted Advisor – How Guided Selling Helps you to...
In the wake of digitalization megatrends, we see businesses across all sectors integrating digital advice solutions to improve their customer satisfaction levels and bolster sales – from 20% and up....
View ArticleIntegrating Guided Selling in the Customer Journey #SMARTInsights
You already know what you can and want to achieve with your Guided Selling initiative? An important question to answer now is: How to integrate your solution in order to maximize your success? Vera...
View Article3 Key Challenges of Delivering a World-Class Customer Experience
Keeping your customers happy is easier said than done. It’s a job that takes the perfect mix of skill, research and technology. Most of all, it takes a complete shift in attitude, from profit-first to...
View Article7 Things We’ve Learned at Guided Selling Live! 2016
This year’s Guided Selling Live! conference under the theme “Need-based Personalization” gathered some of the world’s foremost industry leaders and experts to discuss how businesses can make sure to...
View Article