Choice overload is real. As a coping mechanism, today's shoppers want to feel in control - from discovering a new product to making a purchase decision. To satisfy these shoppers, you have to help them stay in control of their options without overwhelming them. This is where Guided Selling comes into play. It works like a knowledgeable sales associate who is available 24/7 to listen to, educate, and support shoppers discover suitable products faster. Read to find out how Guided Selling works and why it succeeds where other strategies fail.
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