3 Ways to Make Recommendations Work
It’s not uncommon to find websites that are busy generating and providing recommendations, that it makes it difficult for visitors to find their way in between all the special offers, best buys and...
View ArticleHow Valuable Product Advice Beats Common Search Methods
In many fields it holds true that "the customer knows best". In retail, however, it may not always be really smart to assume that customer is the best person to decide, which product to go for....
View ArticleQuick Tips to Nail Christmas Shopping
Just last year, US consumers spent a whopping $781 billion on Christmas gifts, and almost half of these purchases were made online (45% to be precise). The numbers weren’t different in other parts of...
View ArticleExpert Advice (Part 2) – How You Can Share It
In the, first part of the series, we looked at the reasons why there is an increasing need for businesses to make expert product advice available and to guide shoppers to confident purchase decisions....
View ArticleSolve the 5 Biggest Problems of Online Shoppers
If you find yourself having difficulties getting visitors to buy from you and are not selling as much as you would like to, chances are you are not addressing the online shopping pain points of your...
View Article5 New Year Resolutions For Online Businesses
2014 is coming to an end. It may be an ideal time to reflect upon your successes and failures, but if you ask me, I’ll say NO! The fact of the matter is that past is nothing but a memory.
View ArticleAre you Terrified of Trying Something New?
What stops you from innovating? Are you terrified to try something new at your online store? Are you wary of adopting a new technology, even if it promises to help you and your customers in a positive...
View ArticleLimitations of Common Search Methods
Having effective site search functionalities in place is an critical element in the online strategy of businesses. They help shoppers find whatever they're looking for quickly and help businesses...
View Article3 Steps to Make Customers Choose Your Online Store
Most online stores make the mistake of being contented with 2 – 3% conversion rate (CVR), which is also the average CVR of ecommerce stores nowadays. But then, as it turns out, there are also...
View ArticleEmotions in Decision-Making
The reasons behind liking or disliking someone are obviously more emotional than logical. As a study by Frank Bernieri of Oregon State University indicates, we make strong initial judgments of a person...
View ArticleThe 5 Step Program to Turn Suspects into Brand Advocates
Imagine customers recommending your products or services to their contacts, and actively campaigning for you at social networks. This is as good as promotion gets, and it’s totally free. For small...
View ArticleGuided Selling as a True Differentiator for an Engaging Product Discovery
The retail landscape has changed and gaining a competitive edge is extremely difficult for shops today. With huge product choice becoming universally expected and the market-ruling belief that prices...
View ArticleHow Conversations Build Customer Relationships
Whenever customers set foot into a store, they are usually not just handed some pamphlets to read and learn about the business, and shop assistants wouldn’t just turn their back on them, hide from...
View ArticleHow to Make Customers Embrace Your New Product
Companies launch new products in a bid to change people’s lives for the better, and effectively appeal to a large customer base. But the initial response to products may turn out to be shockingly...
View ArticleDealing With Online Customers’ Perception of Risk
While shopping, consumers are uncertain about many things, and often associate the purchasing process or choosing a product and vendor with various risks. Let’s have a look at the 5 types of perceived...
View ArticleOmni-Channel Shoppers: How Can Retailers Keep Up With Them?
With retailers focusing only on certain channels, they're missing out on various opportunities to up-sell and increase average sale per customer. Here are some ways retailers could tap into...
View ArticlePersonalize the Shopping Experience and Grow your Business (Part 1)
Personalization is not just another hot trend (don’t expect for it to go away quickly), but a crucial method for retailers, brands and service providers to differentiate from competitors and drive...
View Article5 Ways to Deliver 360° Personalized Shopping Experiences in your Store (Part 2)
Part 2 - By creating unique and highly personalized experiences, you can improve your chances of converting browsers into buyers. This article explores the 5 main strategies you can use to create...
View ArticleHow Guided Selling supports the Shopper Decision-Making Process
Are you spending hours thinking of how you can help shoppers in their decision-making process to increase your sales? Shoppers want an improved shopping experience and a simplified purchase-decision...
View ArticleSelf-Service: Meet the Demands of the Re-Wired Shopper
The use of digital technology has drastically changed how today's shoppers approach purchases and services. Companies need to research customer needs and create interactive, evolving self-service...
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