How Digital Advice Helps You Leverage the Five Stages of the Consumer...
With the evolution of digital shopping and technology completely changing consumer behavior, businesses are forced to look into new ways to be relevant in the modern decision-making process. So what...
View ArticleShould You Build or Buy a Guided Selling Solution?
Given the consumer’s craving for interactivity and quick results, Guided Selling should be an integral and essential part of your store’s customer service offering. But where do you get started and...
View ArticleFrom E-Commerce to Conversational Commerce: Chatbots and Virtual Assistants
Chatbots and Virtual Assistants are artificial intelligence systems that can communicate with users on a more personal level. This undoubtedly creates new opportunities for businesses to engage and...
View ArticleIt Isn’t the Consumers Job To Know What They Want
You don’t convince people to buy your products if you neglect their needs — you do it by identifying the problems that people want solved and showing them something they actually would want to buy....
View Article12 E-Commerce Experts and Their Take on Guided Selling
We've asked retailers, brands and e-commerce experts: What are good ways to help shoppers make purchase decisions? And, how is Guided Selling influencing the purchase decision process? Read what they...
View ArticleB2B Guided Selling: Accelerate and Increase B2B Sales
The goal of Guided Selling is to help facilitate the buying process for the customer. Everyone benefits: the buyers, who get exactly what they need, and the sellers, who have less actual ‘selling’ to...
View ArticleRoundup: 17 of the Best Digital Advisors in 2016
In 2016, a growing number of businesses offered digital advisors to help their visitors make purchase decision. In this article, Hanna Watkin reviews 17 of the best advisors we have seen last year.
View ArticleDigital Technologies in the Beauty Sector
Major beauty brands, from Chanel and Christian Dior to Rimmel London and No7, are using digital technologies to aid the shoppers' decision making today. Data shows that it is working for them. We took...
View ArticleThe 4-Step Process To Building The Right Personas For Your Guided Selling...
No demographic data will ever tell you who people really are – just what they are. Demographics are a good and necessary start, but it’s only 50% of the story… that’s why such tactics only get you...
View ArticleThe 4-Step Process To Building The Right Personas For Your Guided Selling...
In Part 1, Phil Cave, Founder of People Shaped Marketing explained why Personas are a crucial part of your sales and marketing strategy. In an ‘always-on’ World demographics are no longer enough to...
View ArticleStill only using Product Filters on your site? Guided Selling vs Faceted...
Still only using Product Filters on your site? While faceted search is one of the most significant search innovations of our time, only a measly 16% of websites offer a good filtering experience. It is...
View ArticleHow To Create Digital Advisors (Guided Selling Solutions) That Work...
Thinking about creating digital advisors to support customer decision-making and enhance the digital CX? Consider these best practice tips that have been gathered in the past 10 years. Create...
View ArticleThe Anatomy of A Great Digital Advisor [Infographic] #SMARTInsights
Businesses increasingly use digital advisors as a powerful means to share personal expert advice and actively help people through their decision-making processes. But with popularity also comes the...
View Article9 Pro Tips to Design Useful Digital Advisors #SMARTInsights
Success or failure of your digital advisors largely depends on the User Experience (UX). We asked the SMARTASSISTANT Interface designers Fabian and Lukasz to share the ins and outs of designing useful...
View ArticleWhy You Should Use Interactive Content to Improve B2B Lead Generation
B2C brands were the first to drive engagement with interactive content, but does this tactic also work in B2B commerce? The experts say: Yes! According to DemandMetric, buyers nurtured with interactive...
View ArticleLess is More: The Guiding Principle for Modern Commerce
Time is scarce. And your consumers have no time to go through the fluff to find what they're looking for. Give them what they need, and make it simple and quick.
View ArticleHelping Is The New Selling – With Buyers In Control, The Definition Of...
If you want to become the preferred seller that today’s highly aware and digitally-empowered customers turn to, a radical transformation of how you approach “selling” is necessary. Hard statistics...
View Article19 of the Most Compelling Digital Advisors of 2017
Each year, we're on the lookout for new digital advisors to see where the trend is going in different industries. In 2017, not only more companies adopted Digital Advice but they’ve also raised the bar...
View ArticleWhy Banks Need Guided Selling Now More Than Ever
Are mainstream banks slowly making themselves obsolete because of their reluctance to create better customer experiences? 33% of consumers firmly believe that they won’t need a bank at all in the near...
View Article5 Biggest A/B Testing Mistakes to Avoid – Improve your Digital Advisors
A well-designed testing and optimization plan is what differentiates a lucrative Digital Advice initiative from a less successful one. Daniela Jonova, Digital Analytics & Performance Optimization...
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