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Expert Advice (Part 2) – How You Can Share It

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In the, first part of the series, we looked at the reasons why there is an increasing need for businesses to make expert product advice available and to guide shoppers to confident purchase decisions. Expert Advice (Part 1) - Why Your Customers Need it We defined 3 characteristics of credible advice, which are Expertise - "What makes you an expert?" Trustworthiness - "Can I trust you?

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