No demographic data will ever tell you who people really are – just what they are. Demographics are a good and necessary start, but it’s only 50% of the story… that’s why such tactics only get you conversion rates of maybe 0.5% or, if you’re lucky, 1%. But when you introduce Personas to that, conversion rates go up to 10-15%! In the first part of the guide, you will learn why you need Personas and where you should start.
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