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What is Guided Selling and How Does it Work?

Choice overload is real. As a coping mechanism, today's shoppers want to feel in control - from discovering a new product to making a purchase decision. To satisfy these shoppers, you have to help them...

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Why you Have to Become a Trusted Advisor – How Guided Selling Helps you to...

In the wake of digitalization megatrends, we see businesses across all sectors integrating digital advice solutions to improve their customer satisfaction levels and bolster sales – from 20% and up....

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Integrating Guided Selling in the Customer Journey #SMARTInsights

You already know what you can and want to achieve with your Guided Selling initiative? An important question to answer now is: How to integrate your solution in order to maximize your success? Vera...

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3 Key Challenges of Delivering a World-Class Customer Experience

Keeping your customers happy is easier said than done. It’s a job that takes the perfect mix of skill, research and technology. Most of all, it takes a complete shift in attitude, from profit-first to...

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7 Things We’ve Learned at Guided Selling Live! 2016

This year’s Guided Selling Live! conference under the theme “Need-based Personalization” gathered some of the world’s foremost industry leaders and experts to discuss how businesses can make sure to...

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How Digital Advice Helps You Leverage the Five Stages of the Consumer...

With the evolution of digital shopping and technology completely changing consumer behavior, businesses are forced to look into new ways to be relevant in the modern decision-making process. So what...

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Should You Build or Buy a Guided Selling Solution?

Given the consumer’s craving for interactivity and quick results, Guided Selling should be an integral and essential part of your store’s customer service offering. But where do you get started and...

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From E-Commerce to Conversational Commerce: Chatbots and Virtual Assistants

Chatbots and Virtual Assistants are artificial intelligence systems that can communicate with users on a more personal level. This undoubtedly creates new opportunities for businesses to engage and...

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It Isn’t the Consumers Job To Know What They Want

You don’t convince people to buy your products if you neglect their needs — you do it by identifying the problems that people want solved and showing them something they actually would want to buy....

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12 E-Commerce Experts and Their Take on Guided Selling

We've asked retailers, brands and e-commerce experts: What are good ways to help shoppers make purchase decisions? And, how is Guided Selling influencing the purchase decision process? Read what they...

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B2B Guided Selling: Accelerate and Increase B2B Sales

The goal of Guided Selling is to help facilitate the buying process for the customer. Everyone benefits: the buyers, who get exactly what they need, and the sellers, who have less actual ‘selling’ to...

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Roundup: 17 of the Best Digital Advisors in 2016

In 2016, a growing number of businesses offered digital advisors to help their visitors make purchase decision. In this article, Hanna Watkin reviews 17 of the best advisors we have seen last year.

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Digital Technologies in the Beauty Sector

Major beauty brands, from Chanel and Christian Dior to Rimmel London and No7, are using digital technologies to aid the shoppers' decision making today. Data shows that it is working for them. We took...

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The 4-Step Process To Building The Right Personas For Your Guided Selling...

No demographic data will ever tell you who people really are – just what they are. Demographics are a good and necessary start, but it’s only 50% of the story… that’s why such tactics only get you...

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The 4-Step Process To Building The Right Personas For Your Guided Selling...

In Part 1, Phil Cave, Founder of People Shaped Marketing explained why Personas are a crucial part of your sales and marketing strategy. In an ‘always-on’ World demographics are no longer enough to...

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Still only using Product Filters on your site? Guided Selling vs Faceted...

Still only using Product Filters on your site? While faceted search is one of the most significant search innovations of our time, only a measly 16% of websites offer a good filtering experience. It is...

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How To Create Digital Advisors (Guided Selling Solutions) That Work...

Thinking about creating digital advisors to support customer decision-making and enhance the digital CX? Consider these best practice tips that have been gathered in the past 10 years. Create...

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The Anatomy of A Great Digital Advisor [Infographic] #SMARTInsights

Businesses increasingly use digital advisors as a powerful means to share personal expert advice and actively help people through their decision-making processes. But with popularity also comes the...

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9 Pro Tips to Design Useful Digital Advisors #SMARTInsights

Success or failure of your digital advisors largely depends on the User Experience (UX). We asked the SMARTASSISTANT Interface designers Fabian and Lukasz to share the ins and outs of designing useful...

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Why You Should Use Interactive Content to Improve B2B Lead Generation

B2C brands were the first to drive engagement with interactive content, but does this tactic also work in B2B commerce? The experts say: Yes! According to DemandMetric, buyers nurtured with interactive...

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Less is More: The Guiding Principle for Modern Commerce

Time is scarce. And your consumers have no time to go through the fluff to find what they're looking for. Give them what they need, and make it simple and quick.

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Helping Is The New Selling – With Buyers In Control, The Definition Of...

If you want to become the preferred seller that today’s highly aware and digitally-empowered customers turn to, a radical transformation of how you approach “selling” is necessary. Hard statistics...

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19 of the Most Compelling Digital Advisors of 2017

Each year, we're on the lookout for new digital advisors to see where the trend is going in different industries. In 2017, not only more companies adopted Digital Advice but they’ve also raised the bar...

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Why Banks Need Guided Selling Now More Than Ever

Are mainstream banks slowly making themselves obsolete because of their reluctance to create better customer experiences? 33% of consumers firmly believe that they won’t need a bank at all in the near...

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5 Biggest A/B Testing Mistakes to Avoid – Improve your Digital Advisors

A well-designed testing and optimization plan is what differentiates a lucrative Digital Advice initiative from a less successful one. Daniela Jonova, Digital Analytics & Performance Optimization...

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3 Key Reasons to Join Us at Digital Advice Live! 2018

From the speaker line-up to the many opportunities to connect with knowledgeable industry experts, Digital Advice Live! 2018 is one conference you can’t afford to miss. Join us to learn why today,...

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Digital Sales Assistants: Bringing The Best of Human-to-Human Sales...

Have you ever visited a brick-and-mortar retail store, not sure which product you wanted and only knowing what you wanted it to do for you? And then you met a sales assistant who made sense of all your...

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Infographic: The ROI of Digital Sales Assistants

zoovu’s most recent infographic shows that the deployment of digital sales assistants has increased by 809% over the past 5 years. Take a look and see why marketers are investing in these solutions and...

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3 Reasons Why Real-Time Data is Vital for Your Business

With advances in technology and AI, real-time data has become a key contender to brand growth and one of the most important facets to any type of business. There’s been a shift in consuming data, and...

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How to Build & Launch a Product Finder in 5 Easy Steps

Have you ever wanted to use product finders to help guide eCommerce shoppers? Learn how to build and launch one in 5 easy steps. The post How to Build & Launch a Product Finder in 5 Easy Steps...

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