Have you ever visited a brick-and-mortar retail store, not sure which product you wanted and only knowing what you wanted it to do for you? And then you met a sales assistant who made sense of all your fuzzy preferences and showed you the perfect product to satisfy your needs? This is the human touch that has been largely missing online. Today, it is digital sales assistants that take on the role of a friendly & persuasive sales person that converts a mildly interested visitor into a happy & satisfied repeat customer. Read why they work.
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