How to Build & Launch a Product Finder in 5 Easy Steps
Have you ever wanted to use product finders to help guide eCommerce shoppers? Learn how to build and launch one in 5 easy steps. The post How to Build & Launch a Product Finder in 5 Easy Steps...
View Article3 Reasons Why Real-Time Data is Vital for Your Business
With advances in technology and AI, real-time data has become a key contender to brand growth and one of the most important facets to any type of business. There’s been a shift in consuming data, and...
View ArticleInfographic: The ROI of Digital Sales Assistants
zoovu’s most recent infographic shows that the deployment of digital sales assistants has increased by 809% over the past 5 years. Take a look and see why marketers are investing in these solutions and...
View ArticleDigital Sales Assistants: Bringing The Best of Human-to-Human Sales...
Have you ever visited a brick-and-mortar retail store, not sure which product you wanted and only knowing what you wanted it to do for you? And then you met a sales assistant who made sense of all your...
View Article3 Key Reasons to Join Us at Digital Advice Live! 2018
From the speaker line-up to the many opportunities to connect with knowledgeable industry experts, Digital Advice Live! 2018 is one conference you can’t afford to miss. Join us to learn why today,...
View Article5 Biggest A/B Testing Mistakes to Avoid – Improve your Digital Advisors
A well-designed testing and optimization plan is what differentiates a lucrative Digital Advice initiative from a less successful one. Daniela Jonova, Digital Analytics & Performance Optimization...
View ArticleWhy Banks Need Guided Selling Now More Than Ever
Are mainstream banks slowly making themselves obsolete because of their reluctance to create better customer experiences? 33% of consumers firmly believe that they won’t need a bank at all in the near...
View Article19 of the Most Compelling Digital Advisors of 2017
Each year, we're on the lookout for new digital advisors to see where the trend is going in different industries. In 2017, not only more companies adopted Digital Advice but they’ve also raised the bar...
View ArticleHelping Is The New Selling – With Buyers In Control, The Definition Of...
If you want to become the preferred seller that today’s highly aware and digitally-empowered customers turn to, a radical transformation of how you approach “selling” is necessary. Hard statistics...
View ArticleLess is More: The Guiding Principle for Modern Commerce
Time is scarce. And your consumers have no time to go through the fluff to find what they're looking for. Give them what they need, and make it simple and quick.
View ArticleWhy You Should Use Interactive Content to Improve B2B Lead Generation
B2C brands were the first to drive engagement with interactive content, but does this tactic also work in B2B commerce? The experts say: Yes! According to DemandMetric, buyers nurtured with interactive...
View Article9 Pro Tips to Design Useful Digital Advisors #SMARTInsights
Success or failure of your digital advisors largely depends on the User Experience (UX). We asked the SMARTASSISTANT Interface designers Fabian and Lukasz to share the ins and outs of designing useful...
View ArticleThe Anatomy of A Great Digital Advisor [Infographic] #SMARTInsights
Businesses increasingly use digital advisors as a powerful means to share personal expert advice and actively help people through their decision-making processes. But with popularity also comes the...
View ArticleHow To Create Digital Advisors (Guided Selling Solutions) That Work...
Thinking about creating digital advisors to support customer decision-making and enhance the digital CX? Consider these best practice tips that have been gathered in the past 10 years. Create...
View ArticleStill only using Product Filters on your site? Guided Selling vs Faceted...
Still only using Product Filters on your site? While faceted search is one of the most significant search innovations of our time, only a measly 16% of websites offer a good filtering experience. It is...
View ArticleThe 4-Step Process To Building The Right Personas For Your Guided Selling...
In Part 1, Phil Cave, Founder of People Shaped Marketing explained why Personas are a crucial part of your sales and marketing strategy. In an ‘always-on’ World demographics are no longer enough to...
View ArticleThe 4-Step Process To Building The Right Personas For Your Guided Selling...
No demographic data will ever tell you who people really are – just what they are. Demographics are a good and necessary start, but it’s only 50% of the story… that’s why such tactics only get you...
View ArticleDigital Technologies in the Beauty Sector
Major beauty brands, from Chanel and Christian Dior to Rimmel London and No7, are using digital technologies to aid the shoppers' decision making today. Data shows that it is working for them. We took...
View ArticleRoundup: 17 of the Best Digital Advisors in 2016
In 2016, a growing number of businesses offered digital advisors to help their visitors make purchase decision. In this article, Hanna Watkin reviews 17 of the best advisors we have seen last year.
View ArticleB2B Guided Selling: Accelerate and Increase B2B Sales
The goal of Guided Selling is to help facilitate the buying process for the customer. Everyone benefits: the buyers, who get exactly what they need, and the sellers, who have less actual ‘selling’ to...
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